TV Asahi Group’s philosophy is to “contribute to the realization of a society that can hold on to its dreams and hopes by offering information and content that are not only more attractive but also sought by the society through its broadcast and other businesses.”
The Group, in accordance with this philosophy, has established basic rules to be complied with by all the people working in the group - Fundamentals We Follow,”TV Asahi Code of Conduct,”and“TV Asahi Corporate Value Standards”- so that they can maintain the awareness that they are employees of a media company and respond to the expectations of all the stakeholders.
There are concerns that the TV advertisement market will contract after the Tokyo 2020 Olympic Games due mainly to the falling birthrate and aging population in Japan and the expansion of Internet usage. Even if such a situation arises, based on the management plan TV Asahi 360°, the Group will deploy content, which are the source of the Group’s value, in a multifaceted manner, and actively implement non-financial measures such as ESG (environment, society and governance) to ensure sustainable growth and development.
Through these initiatives, the Group aims to mitigate medium- to long-term risks in the future as well as to build the bedrock for creating corporate values.
Also, as a media company over the public airwaves, the Group recognizes that it is one of its important social responsibility to actively strive to solve the various social issues starting with the sustainable development goals (SDGs) adopted by the United Nations in 2015.
The Group aims to create sustainable corporate and shareholder values, while evolving as a TV station for a new era, by promoting management that is mindful of ESG.
As a result of such initiatives, the TV Asahi Group has been selected as one of the companies that make up the FTSE4Good Index Series, a leading benchmark for socially responsible investment, since 2009. FTSE4Good Index Series is a series of share price indices designed to promote investments in companies that satisfy ESG global standards.
Further, the Group has also been a constituent of the FTSE Blossom Japan Index, one of the ESG share index adopted by GPIF, since 2017.